Coaching dedicated to you, the individual athlete
With our experience from competing at the highest level, we offer a bespoke plan for every athlete that fits around their busy lifestyle. With our detailed programmes, our athletes can just focus on each session – we sweat the details, you sweat the training!
We also focus on quality over quantity – it’s always about the bigger picture – each session is targeted to achieve that next step on the path to your goals. And finally, we provide each athlete with a support programme, including: strength & conditioning, nutrition and recovery, to be included as a part of their day to day routine. So you can get fitter and stronger but stay healthier too.
Athletes based outside of these countries, please contact us to find out the rate.
Your bespoke plan includes:
Initial set up & consultation: time constraints, sporting & result history, future goals and aspirations
Bespoke training programme: communicated & monitored through Training Peaks
Unlimited contact: by phone, video, email or text
Ongoing feedback: including monitoring and support
Access to the ABCpure key resources to support your training
Access to the ABCpure vimeo account: including a suite of videos to assist strength and conditioning sessions
Athlete benefits from partners: discounts and offers on products and services from our partners
Our Coaches
Ben Webeck
I have trained and raced my way to the highest level in the amateur ranks for nearly 2 decades, learning from the best along the way. Now the enjoyment for me now comes from being a coach and mentor, exploring ways to develop others beyond what I and they thought possible.
There is no one secret session or magic solution but the secret magic comes from the grit developed through the consistency in quality. Through keeping an athlete consistent and ensuring the training sessions are ‘fun’ and progressive, I believe as a coach I can make the difference to the individual. I relish the process of combining as a team to discover the winning formula.
Notable Racing Experience: ITU, 70.3 and Ironman World Championships | Iron Distance PB of 8hrs 37mins in Roth 2018 | Racing across all distances from 2005.
Many podiums and overall wins across all distances in the age group ranks
Cat Benger
I was in my late 20’s (now well into my 40’s) when I got hooked on the triathlon endorphin high! Looking for a personal challenge outside of work, luxury retail saw me swap my Louboutin’s for Lycra.
2005 to 2011 I struck a balance between my career, training and racing. I trained diligently with focus, passion and a desire to get fitter and faster. I was now becoming a contender and not just a competitor at races.
It was during a year out in Australia (2011-12) when triathlon became more than a passion; a lifestyle. I learned how to layer, formulate and execute a training programme to great effect, honing the ability to dig-deep, hurt and maintain the focus required.
Starting ABCpure and working as a coach gave me a genuine “buzz”. Real job satisfaction for me is from supporting, shaping and influencing the athletes whom are under my guidance and who I care for greatly. You can expect to work hard, be pushed to your limits, and come out smiling in the end.
Notable Racing Experience:
4 x iron distance races ranging from 14 hrs something to 10 hrs 08 mins including Kona 2012
Lots of middle distance races around the world including the 70.3 Ironman World Champs 2010
Olympic distances: 2hrs 10mins – 2hrs 20mins mark
Worthy of a mention:
June 2012: Ironman Cairns Aus. 10hrs 37mins. 1st in AG (gave me the golden ticket to Kona)
Jun 2013: Swashbuckler Middle Distance UK. 1st in AG, 2nd overall
Mar 2014: Ball Buster Duathlon UK. 2nd overall
Sept 2014: Otillo Swim Run World Champs, team ABCpure (10km swim, 65km run) Sweden. Overall time: 10hrs 42min. Mixed team placing: 7th overall
2015 – 2024: No racing due to a focus on health, re-hab & ABCpure. Cue the pom poms and supporting!
What our athletes are saying
HUGE positive influence
ABCpure has been a HUGE positive influence not only in my training and racing but in my life as well. They have also started a fantastic ABCpure community to train and race with.”
— Warren Willis
“Ben and Cat are amazing package.
Ben and Cat are amazing package. Their knowledge on product is supurb and organising skills spot on. Program aside they are exceptionally genuine people, who tailor everything specific to your needs and wants (there is no such thing as one size fits all). They make you feel like family from day one, and share your ups and downs with you throughout your training and events. Highly recommended!”
— Joel Brown
Pushing to be the best you can be
If you put everything in to your training, why settle for anything less from your coach? When you work with ABCpure you know they’re right next to you pushing to be the best you can be.