Passionate for coaching
ABCpure was established with the aim of providing a bespoke triathlon coaching service to athletes of any age, at any level and competing over any distance from sprint to ironman. They pride themselves on not adopting a one size fits all approach, instead, writing customised programmes for their athletes with the individuals circumstances, requirements and goals at the heart of what they do.
They are firm believers the multisport nature of triathlon cannot be mistaken for swim, bike and run therefore, their approach is centred around one sport with three disciplines and an emphasis on consistency, sustainability and quality taking priority over quantity. Finding the right approach for the right athlete at the right time, figuring that out for the individual is our job. Short cuts and over reliance on gadgets muddy the water of ABC’s pure philosophy.
The humble beginnings
We, Ben and Cat, started out as novice triathletes way back in 2005. Quickly bitten by the ‘tri bug’, we sought out the guidance of elite coaches from 2008 through to 2011. During this time, we raced and competed at the highest level, including several 70.3 World Championships and many podium finishes within the age group rankings, all while holding down our 9-5s. But it was a chance meeting in in 2010 that would see us take a different path, and that’s where the ABCpure story really starts…
From October 2011 we headed overseas for a 12-month sabbatical, which included time in Thailand and Australia. During this period, we invested a great deal of time to trial, test and learn a huge amount on how to train the body and mind for the world of multi-sport of triathlon. Then on the 3rd of June 2012, our first self-coached season, we qualified for the Ironman World Championships in Kona. On our first real attempt at the distance!
After even more success in Kona, we knew we were onto something, and in December 2012 we hatched the beginnings of ABCpure.
The story so far
It started with a vision, then a name, and then a brand and we began our exciting journey. Many things have evolved since the launch of ABCpure but all aspects remain loyal to the vision; – ‘to provide the highest quality bespoke service to every individual athlete’. It’s a lot more work, but we think it’s worth it.
Our roster of athletes has grown steadily, from 1 to many, and mostly through glowing word-of-mouth referrals to fellow participants, friends and colleagues.
For us, the coaches, our development hasn’t stayed still either, British Triathlon Federation levels 1 and 2, level 3 sports massage qualification, Fitness Instructor level 2 and Personal Trainer level 3, UKSCA (Strength & Conditioning Association) and first aid workshops are just the start of our skill set.
Above all we feel as coaches we are providing the highest quality of service and always strive to be better. ABCpure is the kind of service we always thought was missing from the industry. Join us today and see for yourself.
